The Instagram account “Brief Club” challenged designers to create a visual identity for a fictive skincare brand named Loa & Faye. The task included developing a logo and packaging concept for a shipping box, but also extended into exploring how the brand could present itself as a complete system.
The Concept
A skincare concept rooted in clarity, care, & connection to nature. Every product is formulated around a specific plant, for its unique function & quality.
Loa & Faye is about conscious design & intentional beauty skincare that soothes the skin & calms the senses. We believe skincare is not a trend but a timeless gesture of self-respect—small, daily moments of grounding in a world that moves too fast.
